Atreo
Repositioning a B2B software company for the AI era. We translate the technical offering into concrete business problems customers understand.
- External marketing leadership
- Positioning & messaging
- Campaign concept
- Landing pages
- Sales arguments
Marketing and business.Accelerated by AI.Built on insight.
We find what's holding companies back in their growth, turn it into good decisions — and the rest of our team of marketers turns those into better business results.
Clients
How do we help our clients?
Monery
Trust and clear value for a financial SaaS. We looked for where people lose trust and what to change in communication and signup.
- External marketing leadership
- Value proposition
- Signup UX
- Pricing communication
Case study
Coming soon.
Case study
Coming soon.
Our services
Which challenges we love most
When you first need to find out what to solve
Marketing & business assessment
- Situation
- You know your marketing or growth could work better, but you don't know exactly why — or where to invest.
- Our steps
- Market analysis, customer interviews, competitor mapping, demand dynamics, diagnostics and prioritization.
- The change
- You get a list of steps: decisions on what to do, what not to do, and in what order.
For growing and mid-size companies
External marketing leadership
- Situation
- Your company needs professional marketing leadership and agency execution, but you don't want to hire a whole in-house marketing department.
- Our steps
- We create the strategy, assemble a team of specialists, run the entire project, continuously monitor the market and new opportunities, and continuously evaluate all activities.
- The change
- Your marketing gets clear priorities and direction — and directly supports the growth of the whole company.
For enterprises and in-house marketing teams
Campaign & content projects
- Situation
- You need to build a campaign, launch a new product, put together a website, or create any other important marketing deliverable.
- Our steps
- We assess the market situation and define what the deliverable should look like, write the brief and concept, and our specialists then handle the production — which we fully manage and hand over.
- The change
- You get the deliverable you need, on time and in the right quality.
Team
Video coming soonA short video on how we think about marketing and business.
We're a small team of senior brand and marketing people, agency specialists, media specialists, technology specialists and a broad external network. We started Papermint to combine an evidence-based approach to marketing with the latest technology.
Core team
- Marek DoubravaStrategy & Insight
Leads strategy and insight — from research to decisions.
- Tereza KlimentováCampaigns & Content
Runs campaigns and content from concept to production.
- Jakub VránaMedia & Performance
Plans and buys media, keeps campaign performance in check.
- Alena SkálováAI & Automation
Builds the AI workflows and automations the team actually uses.
pAIIQ™ – Papermint AI Insight Enginepronounced “pike”
Understand first.Then create.
The best use of AI in marketing? Gathering data and insight. That's why we built pAIIQ™ on our own experience and methods — a system that first understands the market and the customer, and only then generates content.
pAIIQ™ connects public data, AI and marketing know-how. It tracks what's happening in the market, what customers struggle with, how competitors communicate, and where a company is losing opportunities.
Knows what to look for
It's not just a prompt and a few connected tools. It's marketing know-how and our best practices.
Connects the sources
Market. Competitors. Trends. Reviews. Demand. CRM. Web. Campaigns. Product. Price.
Dynamically proposes concrete steps
What to change. What to create. What to test. What to ignore.
04Competitors05Customers
pAIIQ™
Overview
12Key insights
8Opportunities
24Recommended steps
Recommended steps
StepImpactEffort
Simplify the value propositionHighLow
Refine messaging for the B2B segmentHighMedium
Test pricing packagesMediumLow
Strengthen organic visibilityMediumMedium
Key insights
Customers get stuck on price, they don't understand the differences between plans.
PricingCompetitors publish case studies faster and their AI search visibility is growing.
CompetitorsCategory demand is shifting toward automation and time savings.
DemandSignup loses the most people at the billing details step.
UX
Category trend
+18 %Category over 6 months
+7 %Market over 6 months
CategoryMarket
What pAIIQ™ tracks under the hood
- Market dynamics
- Competitor radar
- Customer decision lab
- AI visibility
- Product & pricing
- Experiment engine
- Measurement
We already use pAIIQ™ in client projects. A public beta is on the way.
Join the waiting listFrom scattered inputs to smarter marketing decisions.
Get in touch
Let's start with a short, informal call or meeting. We'll look at what you're dealing with and whether our solution makes sense for you.